Personal Project: Elixir Matcha Branding

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Inspired by the revered history of tea in Zen Buddhist culture, Elixir embodies the nobility and refinement of matcha in everyday life. Rooted in the idea that tea is an "elixir for the maintenance of life," this brand draws from centuries-old traditions while embracing modern luxury. The sleek design and deep purple palette reflect sophistication, elevating matcha as a timeless ritual.