Hawaii Literacy Branding Identity
Adobe Indesign
Adobe Illustrator
Adobe Illustrator
Hawaii Literacy is a non profit organization dedicated to helping a diverse community who may not have the means to reading and writing resources, by strengthening their literacy and comprehension skills through their five programs: Adult Literacy, Bookmobile, English Language Learner, Family Literacy Libraries, and Digital Literacy. As a collaborative project, we conceptualized, designed, and proposed a new branding redesign centralizing the diversity of this organization. As this diversity mark works as a system we designed secondary program icons and Hawai‘i icons to complement the main mark.
![](https://freight.cargo.site/t/original/i/65875f4ebd071cf2472c5b4bba43a49797b261bef8374e30425061f841900433/hl3-03.jpg)
![](https://freight.cargo.site/t/original/i/acc5a88abe776ab7a95676c4011408c33cfb20220a78509c4e95039a270ad2a5/hawaii-lit-04.jpg)
![](https://freight.cargo.site/t/original/i/838b796da9882eb3fbe13781197a1816bfe30fe82918677118565e39ab2a6142/hlworking.jpg)
![](https://freight.cargo.site/t/original/i/b083c27bad3db6aaf7f72d0c162239cb6eb68a714f3c53ae8d9a8c4072e21faa/hlworking2.jpg)
![](https://freight.cargo.site/t/original/i/cef8ed71db8c322618e5f5b9937e2cdc8ff9c06114d548c39b18fd5fd440348e/lets-see.jpg)