Hawaii Literacy Branding Identity

Adobe Indesign
Adobe Illustrator

Hawaii Literacy is a non profit organization dedicated to helping a diverse community who may not have the means to reading and writing resources, by strengthening their literacy and comprehension skills through their five programs: Adult Literacy, Bookmobile, English Language Learner, Family Literacy Libraries, and Digital Literacy. As a collaborative project, we conceptualized, designed, and proposed a new branding redesign centralizing the diversity of this organization. As this diversity mark works as a system we designed secondary program icons and Hawai‘i icons to complement the main mark.