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Collaborative project · proposed rebrand

Hawaii Literacy

Context
Collaborative project · proposed rebrand
Disciplines
Branding
Deliverables
Logo system, Program icons, Stationery
Tools
Adobe InDesign, Adobe Illustrator
Hawaii Literacy logo: six diverse figures reading open books above the wordmark, white on blue

Hawaii Literacy is a non profit organization dedicated to helping a diverse community who may not have the means to reading and writing resources, by strengthening their literacy and comprehension skills through their five programs: Adult Literacy, Bookmobile, English Language Learner, Family Literacy Libraries, and Digital Literacy. As a collaborative project, we conceptualized, designed, and proposed a new branding redesign centralizing the diversity of this organization. As this diversity mark works as a system we designed secondary program icons and Hawai‘i icons to complement the main mark.

Brand overview slide with a row of Hawaii Literacy reader icons and text on the identity’s mission of literacy for all ages

Hawaii Literacy icon set: five white pictograms of books paired with people, a bus, a globe, a book, and a computer, on blue

Hawaii Literacy logo construction grids showing the stacked mark in blue and reversed white, plus a horizontal icon lockup

Hawaii Literacy style guide page showing Din and Segoe UI typography and the brand blue #00628f with color values

Hawaii Literacy branded collateral: letterhead, envelope, business cards, pencils, stickers, a donation card, and notebooks

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