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Concept · proposed exhibition

Hana Ga Iru

Context
Concept · proposed exhibition
Disciplines
Branding, Print
Deliverables
Exhibition identity, Invitation suite, Badges
Tools
Adobe Illustrator, Adobe Photoshop
Hana ga Iru wordmark in a pink-to-red gradient above a bright, colorful flower arrangement on a black background

Hana Ga Iru is a proposed exhibition featuring artwork by Japanese installation artist, Azuma Makoto. “Hana ga iru” is a rough translation to life of flowers/flower life in Japanese. This event showcases the beautiful and picturesque flower structures that Azuma Makoto is known for. Makoto is notable for stepping beyond the boundaries with floral arrangements as he places botanical compositions in unusual spaces to investigate the evolution and the living conditions of plants. Throughout my invitational pieces I incorporated the flower of life symbol which is a symmetrical geometric pattern that is comprised of equal overlapping circles resembling a flower with symmetrical petals. The symbols and the flower-like invitation fold interact with the imagery of Makoto’s work that harmoniously work together.

Full Hana ga Iru print suite: diamond invitations and posters, VIP/guest/staff badges, envelopes, and mailers on black

Three Hana ga Iru exhibition badges on pink, red, and orange lanyards, labeled VIP, guest, and staff with floral photos

Repeated Hana ga Iru invitations by Azuma Makoto, with circular photo cutouts, event details, and floral accents

Square black Hana ga Iru RSVP card with an “are you attending?” name field and yes/no options beside red tropical flowers



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